Sandvine Zero-Rated Fraud Management
Service providers are challenged with attracting new users and improving the trend of declining ARPU. In order to solve these problems and grow market share in a fiercely competitive landscape, service providers must innovate their service offerings to gain new customers and retain existing ones.
One popular tool is zero-rating, as it allows service providers to achieve market differentiation and offer value to attract new users, as well as retain existing ones. However, the use of zero-rating creates a new and attractive surface for unscrupulous users wanting to exploit weaknesses in the network and bypass payment for the services offered, which directly impacts the service providers’ revenue and the brand perception.
