and a high level of customization are the criteria redefining the new retail landscape. To compete in this new environment, retailers are upending their business models. They are using their physical stores as a media and brand showcase to attract and engage customers with more personalized experiences, while browsing, and sales transactions are performed online. Automation is occurring at every level as augmented and virtual reality, the Internet of Things, and connected inventory and logistics introduce new network challenges including:
These challenges can be met by intelligent traffic management with an advanced, machine learning- powered traffic classification engine.
Retail business models are being upended as the physical store becomes a personalized, customer experience-driven brand and media showcase, while transactions are performed online. Intelligent traffic management will be critical to retail success in this major transition.