Blog | Sandvine

If I told you that Facebook video has spiked in the last year, would you be surprised?

If I asked which brand has the largest traffic share on mobile, a few names come to mind. In the Global Internet Phenomena Report, we reported the traffic share of the six major brands on the internet is 43%. Are these brands the ones that dominate mobile traffic as well?

Messaging is a key component of the mobile experience for users – in the past, that was SMS. Now, it is some form of messaging application, often associated with a social network. And messaging is no longer just text – it's audio, video, and live streaming.

Next week, Sandvine will release the 2020 Mobile Internet Phenomena Report! This is the 10th year of Sandvine publishing the Phenomena reports, and they are of critical importance to network operators that are struggling to cope with an ever changing mix of traffic - dominated by video, gaming, and social sharing. This year, we are continuing to drill...

We often talk about the big brands on the internet and their dominance. Last year, I did a spotlight on Asia that showed that Google was over 40% of the connections in Asia, and in the mobile report, Facebook was over 20% of all mobile traffic. I decided to dig through the Phenomena data to discover how the brands' library of applications and content would...