Running Rent-Free
Service Providers struggle with interpreting their data and are left with making broad, generic decisions. As encryption begins to take over, a service provider’s network has become dark. While it was once acceptable to use generic network KPIs to interpret the network, over 6M applications on the Internet all act differently and all have different network demands. And a service provider who can’t see what’s happening, is now seeing the harsh reality that OTT application providers are growing their profitability while running on their network ‘rent free’.
Doing ‘the same’ is no longer acceptable because the reality is that they can’t keep up with sustained spending when the traffic has grown exponentially. This kind of pressure forces service providers to spend blindly every time their ruled based capacity thresholds get crossed all because they can’t see what’s truly happening on their network. This lack of true visibility leaves money on the table because they can’t find new ways to save operationally, preserve their investments, or monetize new opportunities.
Seeing is Believing with AppLogic
With Sandvine’s industry leading classification engine AppLogic, seeing is believing. Understanding applications, application categories, and content types allows service providers to get back into the conversation of becoming relevant again.
With the industry’s most granular classification, new data can be curated to help service providers with new insights and new ways to optimize and monetize their networks, or participate in the new data economy.
But wait there’s more
But understanding is not always enough. Teams that are looking to troubleshoot issues or see trends with their traffic can live with AppLogic alone. But other departments who are looking to optimize their network, find ways to stretch their investments and defer capex or find new creative ways to create new revenue opportunities or simply provide their end-customers a full red-carpet, personalized experience need a way to hone in on how customer feel about their network.
Enter App QoE Scoring
App QoE Scoring is a depiction of a subscriber’s sentiment of how an application is performing in near real-time. It is a score that ranges from 1 to 5 and measures the majority of the classified applications derived from AppLogic to provide service providers with a transformed, usable set of data that unlocks all doors for all departments.
Leveraging over 20 years of Sandvine’s expertise in telecom along with using the latest in AI/ML modeling, Sandvine’s teams work tirelessly every day to provide the industry’s most accurate score.
