MSOs today are poised to launch a new wave of enhanced multimedia applications with quality of service (QoS) control. These services will create new revenue opportunities by differentiating service quality from other best-effort application traffic, delivering a higher-quality online experience to subscribers.
Sandvine offers a commercially-proven PCMM application manager that meets industry technical specifications while providing additional network control through a portfolio of DPI-based policy solutions such as Traffic Optimization and Network Integrity.
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Given the immediate market opportunity for securing new digital voice customers, VoIP has attracted significant attention as a leading candidate for QoS control. MSOs can immediately develop a more effective VoIP strategy by using Sandvine's advanced network demographics reporting to discover which VoIP services are most popular with subscribers and to understand their subscribers’ call usage patterns. Understanding these services on their network, MSOs can introduce QoS in order to avoid the unpredictable service impact of bandwidth consuming applications like P2P file-sharing.
Online gaming is fast emerging as another key service opportunity with the expanding popularity of Xbox Live, Playstation and PC-based games. MSOs are particularly well positioned to tap into this market with their capability to offer bundled services and their traditional success as entertainment providers. Similar to VoIP services, online gaming may be significantly impacted by packet delay and jitter, whether within the RF network or the backbone IP network. Sandvine’s applications-aware capabilities identify a broad range of games ensuring that those most popular to their subscribers can be prioritized for proper QoS levels.
In today's unpredictable network environment, safeguarding subscribers from malicious traffic is critical for consistent high-quality Internet services. Sandvine addresses this key challenge at a vulnerable network location - shared RF access - to protect subscribers from worms, DoS attacks and spam Trojans. This industry-leading approach marries Sandvine’s integrated network integrity features with the PCMM services-oriented architecture. The result is upstream protection right from the subscriber cable modem, before malicious traffic can affect subscriber services. When combined with Sandvine’s downstream protection from the IP network above the CMTS, MSOs can be assured that their valuable RF resources are dedicated to revenue-generating services. Sandvine recognizes the importance of notifying subscribers about attack situations in a friendly, timely, cost-effective manner. Sandvine enables MSOs to redirect a specific HTTP session from the infected subscriber to a captive portal that informs them of the attack, suggest methods to disinfect their PC, and potentially sell the subscriber security software or services.
MSOs are shifting their focus from commodity broadband access to more profitable differentiated services such as VoIP, online gaming and other multimedia services. The PCMM architecture enables QoS control for these new services and the Sandvine Application Manager, along with its other DPI-based policy solutions, provides a commercially proven solution that MSOs are deploying with confidence today.
