Case Study: Telefónica Application-Based Service Plans

Data demand is on the rise.
Are you deriving the most value from your network?

Mobile broadband usage has exploded but average revenue per user (ARPU) has not kept pace with the tremendous growth. High ARPU voice applications are being supplanted by data applications, yet these data apps don’t offset the loss in ARPU. To break this trend, service providers have undertaken the strategy of metering data usage and/or bandwidth delivered to customers, by creating tiered service plans. Sandvine’s Usage Management product enables the implementation of volume-based, event-based, or time-based service plans; however, it also offers an innovative alternative whereby plans are based on specific application categories, rather than bandwidth or quota usage.

Case Study: Telefónica Application-Based Service Plans

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